
The Genius Myth
Produced in collaboration with Netflix, The Genius Myth is a custom feature article connected, pitched and produced by Makisa for The Atlantic.
The chaptered article features custom illustrations, and dives deep into the conception, development and adaptation of the idea of Genius on modern day society.

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The pursuit of genius is the pursuit of an illusion.
Genius is an unquantifiable construct, one that drives brilliant people to spend their entire lives seeking something that disappears the closer they get.
The Genius Myth dives deep into the history, science, and psychology behind the illusion of “genius”, uncovering how our perceptions of prodigy-like figures contribute to the overwhelming pressure, standards, and challenges modern day geniuses grapple with.
The piece seamlessly integrates Netflix brand assets, character stories, and trailers into a chapterized custom piece that explores The Genius Myth.


