Doritos #TriangleTracker

Doritos was on mission to make everyone see triangles, in a promotional campaign that makes the most of its signature shape. Doritos kicked off the campaign with a TikTok Hashtag Challenge that tapped popular creators like Rachel O’Neil to ask the community to seek out their clever Out-of-Home activation for a chance to win a huge reward!

The challenge was accompanied by an out-of-home activation transforming three triangular buildings in the U.S. into larger-than-life Doritos chips: West 57th Street in NYC, Bass Pro Shop in Memphis and 101 Marietta in Atlanta. Fans were encouraged to snap a selfie with the buildings and post on TikTok for the chance to win $15,000.

Check out the AdAge Write Up Here!